Welcome to WLDCRD.
Where we ONLY invest in the wildcards.
We manage the talent. We build the business. We skip the bullshit.
What Is WLDCRD
Built for the Wildcards.
Management, brand development, and business incubation.
"I find talent the industry hasn't figured out yet and build the foundation around them before anyone else shows up."
We operate as a management company and business incubator. We take on the foundation, strategy, and operational build so you stay focused on what you actually do. The result is owned equity, sustainable income, and a brand that outlasts the season.
We build careers that are sustainable, not just scalable.
What We Believe
Five truths.
These aren't values we wrote for a website to look good. It's how our whole team lives and proof that management can actually give a damn.
Ownership Is the Only Scoreboard
We want more for you than a good year. In a world where holding attention is becoming harder and harder, visibility fades quickly, but what you own doesn't. Every decision points toward assets that compound, long after the spotlight moves on.
The Overlooked Are the Opportunity
We find talent before the room gets crowded. The industry's blind spots are our business model.
Builders at Heart
We build your ideal career with you from the ground up. We are by your side from day one with as much love in your creative venture as if it was our own.
Truth Before Strategy
Most careers are built on a version of you that someone else decided was easier to sell. Our Wild Audit exists to undo that. We find the real you first and everything else we build together comes after.
The Whole Person Is the Asset
We take mental health and wellbeing as seriously as we take building wealth and success. Mental health of every single one of our clients comes first. Every person who walks through WLDCRD is valued for who they are, not just what they produce. The human is the business. We build accordingly.
WLDCRD / Built Different
There is no template for a wildcard.
The Wild Methodology
Four phases.
Phase 01
The Audit
We excavate what makes you genuinely different, including who you are beyond what you perform and create. This part is probably the most uncomfortable, but is the way we build successful Wildcards!
Phase 02
Architecture
We build the foundation around your talent before the market catches on. Brand foundation, revenue architecture, IP positioning, and the systems that scale without you breaking.
Phase 03
The Proof
We build undeniable evidence of your value including the deals, the content, the cultural moments that make the most important rooms and audiences pay attention to what you are building.
Phase 04
Get Wild
No more waiting for the right moment. Every door that was built to open, now opens and we know exactly how to fly through it for great success!
What We Are
One brand. Many arms.
We think you deserve a team that does more than manage you, so we built one. The stories from all of you about how many times you have been screwed over gave our founder heart palpitations and we NEED IT TO STOP! A caring talent management model is our foundation that is built around what is best for our clients. Our business incubation is how we help you succeed long term. Underneath both are other arms of business machine helping to generate more opportunities for our wildcards. But most importantly we are a real team of real people with really big hearts trying to do good in the world of entertainment.
A&R
WLDCRD Untapped
We find untapped athletes, WAGs, creators, and entertainment-adjacent talent before the world catches on.
Artist Development
WLDCRD Group
The management and incubator function. We build the operational machine that turns a talented person into a scalable, acquirable brand.
The Studio
FCK The Fluff
Our media engine. The podcast, the content, and the credibility layer — built for the untapped and everyone in the industry working alongside them.
Publishing
WLDCRD Publishing
We own and compound the underlying rights. Catalog, compositions, co-publishing. The assets that earn when no one is actively working them.
Chief of Staff
Take It Easy Group
Celebrity-trained Chief of Staff operators, partnering with public-facing creators & elite professionals looking to build, organize, launch & scale bold ventures.
Our Tracks
Two ways in. One standard.
Monthly plans starting at $130 / month
Creator Track
For athletes, WAGs, NIL athletes, content creators & influencers.
For talent that has something real but hasn't found the foundation to make it matter or the person to help them create it. We have no judgment on your platform and there is definitely no ceiling on your potential. That's what makes you WILD!
Untapped
Early stage talent with a genuine story to tell. We audit + start the foundation build.
- Full audit of where you stand currently: What's registered, what's protected, what's missing, and what that's costing you $$$$$$$.
- Real management: Every deal (NIL, brand, licensing, endorsement) is reviewed, negotiated, and structured so you know what you're owed before you say yes.
- Real business building: Turning what you're already building (audience, content, IP) into revenue streams that can scale.
- A brand built from scratch: Your tone, your point of view, your identity.
Undeniable
Proven talent ready to scale. Your lasting ownership is built. Let's get wild!
- Real management, at a stage most companies won't touch: You're too big to keep winging it and not big enough for a traditional label or agency to take you seriously. You are the wildcard!!!
- Know if you're actually getting paid what you're worth: Deals reviewed and negotiated by someone in your corner.
- Understanding the business at a deeper level: How deals are structured, how the money moves, and how to make the call yourself. Because knowledge is power.
- Something that's still worth something if you stopped posting tomorrow: Building what you've made into an asset, not just an audience that can be taken away in a blink.
Music Track
Full-service management for songwriters, DJs, and independent artists building a lasting career on your own terms.
- No more getting talked over in rooms you don't understand yet: We break down the business side of the industry so you know exactly what you're signing, what you're owed, and what you're worth.
- One point of contact for everyone in your career: Labels, agents, venues, brands, collaborators — we manage the relationships and the noise so you don't have to chase people down.
- Day-to-day management that actually manages: Deals negotiated, contracts handled, touring and release timelines coordinated, your calendar and schedule kept straight, decisions made so you can focus on the work.
- Career strategy built for where you're headed, not just what's in front of you: Long-term planning so every deal and decision moves you toward the career you actually want, not just the next gig.
- Full catalog audit: What's registered, what's not, and what that's costing you right now.
- Publishing set up right, so you get paid every time your song gets used: Co-publishing through WLDCRD Music Publishing, built to protect what's yours. PRO registration and royalty administration handled so nothing you're owed slips through.
- Sync placement in TV, film, ads, and games: New revenue lines most independent artists never get access to.
- A real business built around your name, not just a booking calendar: Brand development, content and platform growth, media and press strategy, new income streams, and opportunities beyond the DJ booth or the stage.
- Revenue that keeps paying beyond the gig and beyond the stream.
Not sure which track is the right fit?
Find Your Track
The Long Game
We think long game. Let's build your legacy together.
Built By
Thirty years supporting super stars. Now supporting the wildcards.
Our founder Tarra has spent almost 30 years working closely with the most successful people in the world. She has now built WLDCRD to help those 'accidental CEOs' become the next wildly successful generation.
Tarra is the person behind the people, the one celebrities call when an idea needs to become reality.
For a decade she chased rock stars around the world, running the operations, the logistics, the everything for Mick Jagger, Richard Branson, Lady Gaga, Drake and more. That turned into her own lifestyle management company, supporting high-profile and high-net-worth clients with the kind of behind-the-scenes work that makes extraordinary lives actually function.
Then she bet on herself with zero business background, just an idea of helping more people. She built an executive assistant company, watched it fail, and rebuilt it into something better. Take It Easy Group is now a fractional Chief of Staff consultancy for athletes, celebrities, and creators. WLDCRD came out of the same rebuild: a talent management and business incubator built to support untapped athletes and creators who have everything it takes and just need the operational support to match.
- ✦30 years operational experience across entertainment, sport, and music
- ✦Chief of Staff to world-touring artists and global executives
- ✦Keynote speaker: Rock 'n Roll principles applied to business and life
- ✦Industry-embedded. Built for the long game.
- ✦We are not in it for the cut. We are in it for YOUR outcome.
Member Spotlight
The wildcards
are coming.
Meet the talent building what is next.
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