Phase 01
The Audit
Where you stand: your deals, rights, and revenue.
We excavate what makes you genuinely different, including who you are beyond what you perform and create.
Actual soul, built into the business behind the talent.
For the creators, the doers, the artists, the athletes, and rebels.
We manage the talent.
We build the business.
We skip the bullshit.
WLDCRD is a management company for creators, athletes, and independent artists. We handle the day-to-day (deals, contracts, decisions) and build the business around you.
Day-to-day management and business building for creators, athletes, and independent artists.
Apply nowThis industry can be cold. We wanted to build something warm.
A place where your dream is taken seriously, where you're never just a name on a roster, and where the people around you actually care if you make it.
The Long Game
We think long game. Let's build your legacy together.
As Seen OnForbes/Billboard/Us Weekly/Rolling Stone/Influencer Weekly/Good Day LA/Cityline/Breakfast Television/CP24/As Seen OnForbes/Billboard/Us Weekly/Rolling Stone/Influencer Weekly/Good Day LA/Cityline/Breakfast Television/CP24/
About WLDCRD
The right foundation changes everything.
“I find talent the industry hasn't figured out yet and build the foundation around them before anyone else shows up.”
We operate as a management company and business incubator. We take on the strategy and operational build so you stay focused on what you actually do. The result is owned equity, sustainable income, and a brand that outlasts the season.
We build careers that are sustainable, not just scalable.
The WLDCRD Method
Four phases.
One foundation.
A practical build for talent with real potential and an appetite for ownership.
Phase 02
Architecture
The foundation: brand, revenue, IP, and systems.
We build the foundation around your talent before the market catches on: brand, revenue, IP, and systems.
Phase 03
The Proof
The results that make rooms pay attention.
We build undeniable evidence of your value: the deals, content, and cultural moments that make rooms pay attention.
Phase 04
Get Wild
Doors open, and we go through them with you.
Every door that was built to open now opens, and we know exactly how to fly through it.
What We Are
One brand. Many arms.
Too many of you have told us how often you've been screwed over. It gave our founder heart palpitations, and we NEED IT TO STOP. So we built a team that manages you, builds the business with you, and keeps opening new doors for our wildcards. Small team. Big hearts. Built for the accidental CEOs.
Areas of
expertise
Talent Management
Business Building & Incubation
Deal Review & Rights
NIL & Athlete Management
Music Management & Publishing
Chief of Staff Support
WLDCRD Untapped
We find talent before the world catches on.
WLDCRD Group
Management and business building, all in one place.
WLDCRD Publishing
Optional co-publishing, so you keep earning on your rights.
FCK The Fluff
Our podcast and newsletter. Real strategy, no fluff.
Take It Easy Group
Chief of Staff support for established public-facing talent.
Our Tracks
Two ways in. One standard.
Monthly plans starting at $130 / month
Track 01
Creator Track
For athletes, WAGs, NIL athletes, content creators & influencers.
For talent that has something real but hasn't found the foundation to make it matter or the person to help them create it. We have no judgment on your platform and there is definitely no ceiling on your potential. That's what makes you WILD!
Tier 1
Untapped
Early stage talent with a genuine story to tell. We audit + start the foundation build.
- Full audit of where you stand currently: What's registered, what's protected, what's missing, and what that's costing you $$$$$$$.
- Real management: Every deal (NIL, brand, licensing, endorsement) is reviewed, negotiated, and structured so you know what you're owed before you say yes.
- Real business building: Turning what you're already building (audience, content, IP) into revenue streams that can scale.
- A brand built from scratch: Your tone, your point of view, your identity.
Tier 2
Undeniable
Proven talent ready to scale. Your lasting ownership is built. Let's get wild!
- Real management, at a stage most companies won't touch: You're too big to keep winging it and not big enough for a traditional label or agency to take you seriously. You are the wildcard!!!
- Know if you're actually getting paid what you're worth: Deals reviewed and negotiated by someone in your corner.
- Understanding the business at a deeper level: How deals are structured, how the money moves, and how to make the call yourself. Because knowledge is power.
- Something that's still worth something if you stopped posting tomorrow: Building what you've made into an asset, not just an audience that can be taken away in a blink.
Track 02
Music Track
Artist management for independent artists and DJs building a lasting career and a business around it, on their own terms.
Terms are shared with you personally. Join the waitlist and we'll walk you through them in plain language.
- No more getting talked over in rooms you don't understand yet: We break down the business side so you know exactly what you're signing, what you're owed, and what you're worth.
- One point of contact for everyone in your career: Labels, agents, venues, collaborators. We manage the relationships and the noise so you don't have to chase people down.
- Day-to-day management that actually manages: Deals negotiated, contracts handled, release and touring timelines coordinated, your calendar kept straight, and decisions made so you can focus on the work.
- Career strategy built around your life vision: Every deal and decision moves you toward the career, and the life, you actually want.
- A full audit of where you stand: What's registered, what's not, and what that's costing you right now.
- Publishing, if you want it: Optional co-publishing through WLDCRD Publishing, with PRO registration and royalty administration handled so nothing you're owed slips through.
The WLDCRD sound
What our artists are making right now.
Straight answers.
The questions every creator should ask a manager. Ask us all of them.
How it works
01
Apply.
Tell us who you are. We review every application personally.
02
Talk.
A conversation to see if we're the right fit for each other.
03
Your terms, in writing.
A plain-language deal memo, so you know exactly what you're signing before you sign it.
04
We get to work.
We start with a full audit of where you stand, then build from there.
What We Believe
Four truths.
These aren't values we wrote for a website to look good. It's how our whole team lives and proof that management can actually give a damn.
Ownership Is the Only Scoreboard
Visibility fades fast. What you own doesn't. Every decision we make points at assets that compound long after the spotlight moves on.
Someone In Your Corner Every Day
Deals, contracts, calendars, decisions. We handle the day-to-day so you're never negotiating alone or signing something you don't understand.
Truth Before Strategy
Most careers are built on a version of you someone else decided was easier to sell. We find the real you first, then build.
The Whole Person Is the Asset
Your wellbeing comes first, always. The human is the business, and we build accordingly.
Built By
Thirty years supporting super stars. Now supporting the wildcards.
Our founder Tarra has spent almost 30 years working closely with the most successful people in the world. She has now built WLDCRD to help those 'accidental CEOs' become the next wildly successful generation.
Tarra is the person behind the people, the one celebrities call when an idea needs to become reality.
For a decade she chased rock stars around the world, running the operations, the logistics, the everything for Mick Jagger, Richard Branson, Lady Gaga, Drake and more. That turned into her own lifestyle management company, supporting high-profile and high-net-worth clients with the kind of behind-the-scenes work that makes extraordinary lives actually function.
Then she bet on herself with zero business background, just an idea of helping more people. She built an executive assistant company, watched it fail, and rebuilt it into something better. Take It Easy Group is now a fractional Chief of Staff consultancy for athletes, celebrities, and creators. WLDCRD came out of the same rebuild: a talent management and business incubator built to support untapped athletes and creators who have everything it takes and just need the operational support to match.
- ✦30 years operational experience across entertainment, sport, and music
- ✦Chief of Staff to world-touring artists and global executives
- ✦Keynote speaker: Rock 'n Roll principles applied to business and life
- ✦Industry-embedded. Built for the long game.
- ✦We are not in it for the cut. We are in it for YOUR outcome.
Member Spotlight
The wildcards
are coming.
Meet the talent building what is next.
Coming
Soon
Member SpotlightSoon
Coming
Soon
Member SpotlightSoon
Coming
Soon
Member SpotlightSoon
Apply
Ready to get wild?
Tell us who you are. We will tell you if you are a Wildcard!
Not sure you’re ready to apply?
Take the Wild-Ready Quiz
FCK The Fluff
The podcast and newsletter for real strategy, real action, real growth.
Newsletter
Every Thursday we deliver actionable advice straight to your inbox. No Fluff.